Has the dawn of the modern smartphone legacy ever been asked? Everything began in the centuries since Symbian OS in Nokia and Windows Mobile in Microsoft gained momentum on the mainstream market. Since then, there have been exponential growth in the smartphone industry. Nearly 96% of people use mobile devices of some kind in the United States, while 81% use smartphones.
These smartphones house numerous apps from the respective app store. These applications absorb many user data. Research suggests that approximately two bytes of data are produced every day (2 bytes by 106 bytes).
A unique data management tool is needed to access and make sense of such massive data. This is where large data analytics are presented. In this blog we’ll learn more about big data and how this affects the development of mobile apps.
What is big data? What’s big data?
Big data refers to the vast, fast and complicated chunk of data collected from mobile apps and IoT tools, that analysing with traditional methods is virtually impossible. In conventional data analysis, historical data were usually studied.
Big data analytics, however, are a technology that processes huge, complex real-time data to gain meaningful insights into business. Big data is the key factor here because of the analysis of real time data. Few popular Big Data companies are:
- Walmart – Used data mining to provide its customers with product recommendations
- Netflix – Big data used to predict customer advice.
- British Airways – Used Big Data for customised bids.
- US Xpress – Leveraged big data to improve productivity and optimise the management of the fleet.
But how can you use big data to develop your next mobile app? Let’s find out that. Let’s find out.
How does big data affect the development of mobile apps?
Let me say that you from Houston are trying to figure out how a successful app can be made; you must know that not every app that leads to the growth and shining of the app market. A strategy must be formulated to ensure that the development of mobile apps is efficient.
This is where large data enters the image. They can help mobile app developers like you by providing sensible insights into all the important aspects of the development of mobile apps. Let’s look at six ways in which big data affects the development of mobile apps.
- Comprehension of the public
It is crucial to understand your audience before you can even begin to work on developing mobile apps. Gross data analysis can provide you with valuable insight into how mobile applications interact with users from different backgrounds and ages. Mobile app developers in Houston can provide you with innovative mobile apps by leveraging such analytical data.
Uber would be an excellent example of the audience understanding. Before providing you with an estimated costs, Uber uses large data analysis to assess real-time traffic conditions, cab availability and journey time estimates.
- Analysis of UX
Mobile app development requires a detailed understanding of how users use apps after analysing customer needs. Big data shows which mobile app element makes it most of the time that users spend. You can make appropriate amendments to the design and improve the user experience by leveraging such information.
In addition, the developers can incorporate more innovative features curated to their market audiences, following an exhaustive analysis of user behaviour on different features of the mobile application.
- Marketing end-to-end
Smart marketing tools and services like Predictive Analysis offer smart data analysis. It enables businesses to predict the app’s success and recommends the steps required to improve product popularity.
Big Data provides data mitigation services in addition to predictive analyses, which enable mobile app developers to transmit data quickly between multiple applications. This facilitates the simultaneous conduct of custom marketing campaigns across different channels.
The big data analysis also provides insights into the behaviour and demographics of your customers, helping you to establish your position in the marketplace. Making use of big data could have an effect on your marketing by:
- Offers better pricing, content sharing and customer-friendly designs.
- Tackling customers’ pain points
- Gives your target audience a guiding path.
- Data from real time
Depending on current trends and customer requirements the mobile app market continues to change. You must be aware of these changes to stay ahead of the competition. Big data analytics can provide you with information in real time for informed decisions on improving the conversion of your sales.
Fitness tracking apps are a good example of real-time data. These apps track the daily patterns of their users, including eating, sleeping, etc. The app has to receive continuous real-time data for the optimal performance of the mobile app. The data is analysed then and in the event of any abnormalities the app informs the users.
- Customization
No secret – the more you offer a personalised user experience, the more your app commitment will be. Big Data helps you analyse the requests of your customer. This gives you valuable information – as your app likes, dislikes, needs and expectations. You can help you to deliver the best user experience by having such constructional insights.
Amazon has used large data to provide product recommendations based on user purchase history, history views and the latest trends in products in order to offer personal experiences. Personalised advice such as those helps to interactivate each buyer’s shopping experience.
- Analysis of social media
A famous saying goes, “whether your customers are where they are.”
Nearly all of us today use social media in some form. Big data can help companies on social sites to identify their products. These statements may be in the form of reviews, complaints or feedback from customers.
You can find innovative ways of marketing your product on various platforms by understanding how your customers interact with various social media platforms.
Conclusion
Every day, constant technological and market trend changes in the mobile app industry are affected. Developers therefore have to work hard to deliver an attractive user experience.
Big Data helps developers to achieve this objective through the provision of information to prevent pivoting. What of the above ways does mobile app development have the most impact?
