CBD is becoming a staple in American culture, and companies are starting to invest heavily in creating and marketing their own products. Even though the FDA has not approved CBD yet and it’s not legal everywhere, brand marketers are still trying to create the perfect brand image for CBD products. Here are five steps to creating a successful, modern CBD brand:
Creating a successful, Modern CBD brand:
Every brand has a story to tell, and every CBD product has consumers who want to know why they should use it. Here are the do’s and don’ts when it comes to CBD branding. Let us start with the basics. What is CBD? A component of cannabis and hemp has health benefits without the psychoactive effects of THC. CBD products do not get you high.
Cannabinoids are the chemicals in marijuana that cause its effects. Delta-9-tetrahydrocannabinol (THC) is psychoactive, which means it gets you high. Another cannabinoid found in marijuana, cannabidiol (CBD), does not have psychoactive properties. Instead, CBD can help with inflammation and pain relief. When you take a puff off a joint, your body is exposed to both of these chemicals.
CBD Origin
However, research has found that CBD is actually a component of the marijuana plant that can be isolated. This is important because it means medical professionals have found a way to offer medical marijuana without the THC component, increasing the availability and versatility of marijuana’s many benefits.
CBD products are derived from the same plant, but they have different effects. If you smoke cannabis, you are likely to experience a high due to THC, which is a psychoactive component of the plant. On the other hand, if you take CBD oil or a capsule with CBD, it calms your system and relaxes your muscles. As for recreational use, smoking is comparably boring compared to what you can do with CBD products.
CBD is effective for a number of one-off applications, but when it comes to chronic pain; it’s no match for cannabis. THC and CBD (cannabis) have been proven to help with pain management and inflammation in multiple clinical studies. This is because THC stimulates and promotes the release of endocannabinoids like anandamide. The result is pain relief and reduced inflammation.
In a climate of shifting attitudes and legal regulations, it is a vital time for medical marijuana research. While some pharmaceutical companies remain wary of cannabis, others are looking to it as a potential source of new drugs. However, this field of research is often hampered by the stigma associated with marijuana, which remains a Schedule I drug in the United States.
Cannabis-derived drugs are making their way into the mainstream, but even though more studies have shown the medical benefits of cannabis, there is still a stigma associated with it. People think that anyone who uses marijuana is someone who smokes in his parents’ basement and doesn’t have a job.
Advantages of CBD Products
With the boom of CBD, companies face many challenges, one of which is how to effectively market their product without breaking any laws or violating FDA regulations. When we talked to experts in the industry, they had a different point of view: when it comes to marketing CBD products, brands should focus on a positive message that is based in scientific evidence.
Another advantage for CBD product design is the wide range of applications. With more research on cannabis coming to light, CBD products keep showing their benefits in the treatment of a variety of health issues. According to a study by the National Institutes of Health, CBD has proven effects in multiple areas, from killing cancer cells to treating psoriasis and heart disease.
More research is being done to explore the health benefits of CBD. As more studies come out, there are more opportunities to use CBD in various industries. The health and beauty industry is one that is likely to grow quickly, as CBD has shown promise for both skin health and eye health, two applications that are especially appealing to this demographic.
The science behind CBD is already established, but brands may benefit from showing the public their products using the right visuals and messaging.
Label designed by Mad pepper
The design of CBD product packaging raises unique challenges. It must straddle the line between digital and physical, while not offending the sensibilities of customers or regulators. The art of design needs to take into account how products are viewed on the internet and how they appear offline in a retail setting. This is especially true when it comes to CBD, which needs to be presented in a clear, yet non-threatening way.
Packaging design for a CBD infused candle by CBD Store Designer
A good brand is rooted in a solid business model, but marketing and graphic design are the heart of a strong brand presence. A memorable color scheme, fun fonts, and website design will help you attract customers one-by-one. And they’ll deliver your message to an audience who cares about you.
Branding is more than a color scheme or logo. It’s how well you connect with your customers and how they recognize your business. For many companies, this means designing a system of images, colors and text that represents their brand. With legal cannabis products being an entirely new market, designing an effective CBD brand is even more difficult, but it will pay off in the long run.
3 best tips for your CBD branding strategy
In the past, branding might have been the first step in a product launch. However, contemporary brands are finding success with a “content first” approach. Simply put, brands should focus on creating quality content for users before engaging them with branded materials. This strategy helps build trust and allows consumers to become familiar with a brand before seeing any marketing materials.Normalize the product
CBD is legal and healthy, but your customers still have concerns. To address those concerns and reinforce the notion that CBD is safe, explore the world of traditional medicine and incorporate the same safety standards we see there into your branding. While medicinal practitioners may not fear legal repercussions for recommending CBD, some of your customers may – especially if their friends and family remain unaware of CBD’s benefits.
Use Brand Values And Relatable Narratives To Combat Negative Stereotypes
For CBD brand design, you have to maintain the professionalism expected in a pharmaceutical company, even at times overcompensating to balance out negative connotations. For CBD brand design, you have to maintain the professionalism expected in a pharmaceutical company, even at times overcompensating to balance out negative connotations.
Medical or recreational—pick a lane!
Medical products and recreational products have two different approaches to branding. This can pull a brand in two different directions, so it’s important to pick one approach and stick with it. Medical products and recreational products have two different approaches to branding. This can pull a brand in two different directions, so it’s important to pick one approach and stick with it. Medical products and recreational products have two different approaches to branding.
