Social Media Marketing Tips for Beginners

what is social media marketing

Social media is an increasingly popular way for businesses to advertise themselves, their products and services and reach their customers. If you haven’t ventured onto the World Wide Web yet, you’re missing out on a lot of potential customers! But how do you know which social media marketing strategy is right for your business? Here are some tips:

Think about who you want to target with your brand

Today’s market is extremely complex and offers many potential customers. Which one are you going to focus on in order to reach as many people as possible? Social media marketing strategies that target niche audiences will have a better chance of success.

Brainstorm several social media marketing strategies

Research each one and analyze the pros and cons of each one. You might start off by reaching out to your existing customers to gain new perspectives and information. Your local community may also be a good place to network as they can be a great source for word-of-mouth marketing. Another great idea is reaching out to a subset of people within a specific industry who you think would be a good fit for your marketing strategy. Keep in mind the difference between organic and mechanistic organizational structures in business, and choose accordingly. 

Choose the best platforms

It doesn’t matter if you’re targeting professionals, teenagers or grandparents. The important thing is that you have chosen the most appropriate platform for your intended audience. For example, most bloggers use Twitter. Marketers also have accounts on Facebook, YouTube, Tumblr and other social sites. When choosing which social network you want to take part in, think about how active your target audience tends to be on each platform and whether or not you would want to constantly receive new content or suggestions.

Post regularly

Most social media marketing experts agree that it is important to post regularly to get more attention from your followers. If you are posting content regularly, they will be interested in hearing what you have to say next. Some marketers believe that regular posts actually help them climb higher in search engine rankings so be sure to keep your posts fresh and interesting to readers. At the same time, don’t post too frequently, as this could be seen as spamming.

Build trust

In order to ensure success with social marketing, it’s crucial that you build trust with your target audience. Ask questions when they ask them. Answer questions that show that you are interested in their business and that you understand their concerns and goals.


Use social media marketing campaigns to track your audience response. The best way to do this is to send out regular customer surveys. You can then use the results of those surveys to analyze which parts of your website traffic are not converting and which parts are causing problems. By tracking performance in an effective way, you can then improve your tactics in future to increase conversions and improve your metrics.

Social media engagement is vital to your online marketing strategy. There are many different strategies that you can use to engage your target audience. These tips will give you a good foundation to start with as you start to implement social content engagement and increase your target audience and brand awareness.

Integrate social media marketing with your website

Every business should be using Facebook, Twitter, LinkedIn, Pinterest, YouTube and other major social networks to engage customers and drive traffic to their websites. If your company’s website is not on one of these sites, consider taking the necessary steps to integrate social media marketing with your website. This will help you engage with your audience and drive targeted traffic to your website.

Expand your social media marketing presence

In order to get the most from your social media marketing efforts, take the time to learn more about each of the social networks and participate in conversations. Take the time to post insightful information and discussions on each of the platforms and share links to any special offers that your business is currently offering to its customers.

The best marketing strategy is one that combines the right strategy with the right timing. Social media marketing does not have to be used just once or twice a year. Social media marketing should be a regular part of your business strategy to grow your business and gain more customers. If you want to maximize the impact of your social media marketing efforts, follow these tips every step of the way.

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About the Author: Peter Beaumont

Peter Beaumont is a senior reporter on Daily Mid Time Global Development desk. He has reported extensively from conflict zones including Africa, the Balkans and the Middle East and is the author of The Secret Life of War: Journeys Through Modern Conflict. Email: