There is no “secret formula” that makes interactive content effective, but there are several things you can do to increase your chances of engaging viewers.
Let’s take a look at some of the interaction strategies you can use to make your online experience more effective.
Arrange contests and sweepstakes
Some social media users like to interact with content without asking questions. But others may push you to do so when you get something in return.
For this reason, contests and sweepstakes are one of the most popular types of interactive content. Your participation can make you a winner, and it will only cost you your time in front of the computer!
For example, restaurants often do the same, interrupting competitions and handing out free lunches to the winners. Likes give a brand an idea of how many people are engaging in a interactive post, and sharing helps them stand out from a larger audience.
Create “Tag Friends” content
Another way to grow your audience is to ask them to tag friends who might be associated with your post. Friend’s tagged messages are often posted on mobile devices and can be emotional and actionable.
For example, a hotel brand might ask its followers to tag friends who need a vacation. Clothing stores can annotate their friends’ posts and present them to those who might look trendy in the new season. Tech companies, digital agencies, and other product companies can use this format to achieve similar results.
Want to see firsthand what your viewers think and feel? Doing research can be a direct route to better understanding.
You can use polls to measure interest in new products and services, uncover hidden issues and hotspots, engage learners, and find topics for discussion in future content.
Best interactive social media posts of the year
Need some inspiration? We’ve found some of the best interactive social media posts to inspire your strategy. Think about how to improve them and adapt them to your brand.
Content Marketing Institute
Perhaps the only thing better than interaction is real-time interaction, which targets live video and Ask Me Anything sessions. Content marketing institutes often host live sessions and encourage viewers to leave questions and respond in the form of comments in the program.
This allows brands to benefit from mutual feedback through interactive content and to encourage more users to participate when they get immediate answers to their questions.
Mastering the skills of developing social media content and making it interactive takes some ingenuity, but the dedication it deserves can help you propel your strategy forward.
Need help creating an interactive content strategy? Contact the Cinema8 team today to discuss your goals!