How to Choose a Professional SEO Company

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Choosing an SEO company can be a daunting task. There are many companies and each one approaches SEO in a different way. Since SEO is a relatively new industry, clients are still moving around and testing the waters before diving in. These tips below can help you choose a professional SEO company.

Do they have the evidence, results, and skills to back up their claims?

Let’s be honest, anyone can make claims about what he can do in any industry. Ask a potential company to provide references and some kind of proof of their skills. If they can’t provide case studies or some kind of proof about your abilities or if they become evasive when asked to provide proof or references, don’t waste any more time on them. Any SEO company that can back up your claims will be more than happy to show your previous work to a potential client.

How is your communication / project support line?

Communication is essential and is the lifeblood of a successful SEO campaign. Depending on how much money you spend with the Greenville SEO Company or depending on the package you are in, it can dictate how much communication and support you will receive during an SEO project. Any project that does not have sufficient communication from one or both parties is doomed to failure.

Does the SEO company track your website traffic?

Ask the company if it plans to track its website traffic. This is also another essential component of an SEO campaign, as it is the only way to determine if the SEO strategy is working or not. Are you planning to send him some kind of traffic report? Do you use Google Analytics to track traffic? If the company does not provide traffic reports or does not even use some kind of tracking code, do not do business with this company. Tracking your website traffic is the only way to determine whether or not your campaign is working.

If an SEO company offers you free SEO services, stay away.

The phrase “if it’s too good to be true, it probably is” applies perfectly here. If an SEO company or website design company offers you free SEO, they will likely rank you for keywords that will not generate traffic. Like the name of your company, for example. Since SEO is a long process that requires planning, research, analysis, and technical work, there is no way that a reputable and professional SEO company can offer SEO services for free. It is simply impossible. In the end, like anything else, you get what you pay for. Always and Forever.

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About the Author: Peter Beaumont

Peter Beaumont is a senior reporter on Daily Mid Time Global Development desk. He has reported extensively from conflict zones including Africa, the Balkans and the Middle East and is the author of The Secret Life of War: Journeys Through Modern Conflict. Email: