How is the influence of social media changing packaging industries?

How is the influence of social media changing packaging industries

Readymade packaging fulfills quite limited purposes, and those as well are not up to the mark. But, custom packaging is made in several engaging designs that meet all of their safety and marketing needs. There are various material options like cardboard, kraft paper stock, and bux board that companies can use according to their budget and choices. A personal touch is added by using die-cutting, embossing, gluing, scoring, foiling, and other custom options. Customized packaging is used for marketing by printing the design, including images and text with advanced printing technologies. A digital printer with the CMYK color schemes provides a quality print result with pure and lasting colors. 

Social media where has influenced the private lives of people; it has also influenced businesses. They have a strong online presence overall on social media platforms. Every business is directly linked to the custom packaging production industry. Hence this industry is also influenced by this decision. Let’s know how social media is changing and influencing the packaging industry.  

More efforts over the design

The firms producing custom boxes can’t rely on simple designs that could only help ship products. There are even some social media pages where people share innovative designs from businesses. Hence, buyers start expecting similar creativity from their favorite brands and seldom switch to some other service providers that are doing so. This huge sharing from the consumers increases the expectations from the businesses. Hence this ball goes into the court of the packaging industry. They have to become more creative in selecting a structural design, the balance between design elements, and their usage in the design. It all happens by learning the behavior of consumers, and it is why the industry now keeps doing polls over social media platforms to know what people like most.  

Need of following trends

Social media is all about sharing thoughts on trending topics. These trends start locally, and then voices start coming globally on a wide acceptance. People often go creative when the firms ask them to design your own boxes while following a specific theme. In contrast, several people share pictures of their purchased items over social media. They usually use hashtags while making such posts to let the people know. The packaging aesthetics inspire the other potential consumers, and the regarding brands enjoy free marketing in this regard. Hence, all the businesses start expecting such creative solutions from the packaging firms. So, a clear influence over this industry can be seen in these postings as firms do their best to meet such trends. 

Challenge of meeting green practices

People do not share everything positive about the packaging and praise the firms handling production. The packaging industry often remains under critique because of some reasons. One vital reason is the plastic packaging that harms the ecosystem. It causes land pollution, impacts the atmosphere with the carbon emission during production, and causes threats to the marine life on ending up in the oceans. Hence, the packaging industry is now widely offering sustainable and eco-friendly solutions to meet such demands from consumers. Ultimately businesses now also ask them to offer the more fascinating solutions like plantable, eatable or compostable packaging. Hence, now the packaging industry is even introducing natural substances like seaweed and cornstarch that reduce the deforestation problems.  

Considering the customer feedback

Social media and microblogging platforms like Facebook, Instagram, and other such tools have become tools for common consumers to share feedback. They share their thoughts regarding the design and the possible changes. Usually, the firms also come up with the campaigns like design your own boxes to consider consumers’ choices. Buyers better know what they need, like the safety of products, carrying ease, or the ease in making buying decisions. Packaging production firms finally have to consider such suggestions that came up in such campaigns. They are usually pushed to work on the smaller details highlighted by the customers, which helps the companies.  

Equipping with modern technologies

Technological development has also spread awareness in this regard. People seem to share thoughts over social media platforms regarding integrating multiple objects with technology to promote the Internet of Things concept. This aspect has influenced the custom boxes used for shipping and retail purposes. The packaging industry has now started the use of technology it like the display of QR codes for detailed data about brands and products while occupying less space. Likewise, the tracking and safety labels are also used to monitor the freshness of food items and the shipping process of different products. Businesses proudly share such details over their official social media handles and inform their customer base of the features they can avail.  

It is quite easy to examine that how strongly social media has influenced the custom packaging production industry. The whole development is positive that is helping companies to get the best boxes while serving the society. Further, it helps firms form their tactics according to the behavior of targeted buyers.  

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About the Author: Peter Beaumont

Peter Beaumont is a senior reporter on Daily Mid Time Global Development desk. He has reported extensively from conflict zones including Africa, the Balkans and the Middle East and is the author of The Secret Life of War: Journeys Through Modern Conflict. Email: