YouTube utilises watch-time as a modus operandi in which it uses algorithms for suggesting videos, especially in terms of ranking. YouTube has grown tremendously and is the most visited video platform site in the world. It has become an imperative source of income for influencers, advertisers, marketers and other business-related figures.
Millions upon millions of video content is available on the YouTube platform. Everyone wishes to have at least one viral video can propel their YouTube channel to the elite level. Everyone wants to gain a higher ranking to receive the most clicks and viewership.
Only the ones who have upgraded their ranking gain that privilege. However, this is not an easy challenge. It requires strategy and work. And therein lies the question, how can you increase watch time to elevate your YouTube ranking. We will discuss that in detail in the following.
What Is YouTube Watch Time?
YouTube watch time is basically the amount of time a viewer has viewed the video. It gives you an idea as to what viewers like and what attracts them. It also gives you an insight into what they dislike if they ever refuse to click on your content again.
Increase YouTube Watch Time
First things first, do you have a YouTube channel of your own? Do you hope to gain a source of income from YouTube? Your prospects can materialise when your channel acquires at least 4,000 watch hours in one year with 1,000 subscribers. Passing these criteria will enable you to apply for the YouTube Partner Program or YPP. This paves the way for you to gain monetary support from ads.
Now the real question remains, how can YouTube watch time be increased in 2021?
You will find the answers to your question below.
Create Quality Content Videos
YouTube was created on 14th February in 2005. It is currently the second most trafficked website in the world. 500 hours of video are uploaded on its platform every minute. The competition is naturally fierce and merciless. To crease watch time, you must upload videos that focus on standard and quality.
Content makes all the difference in this aspect. You need to empathise with their mind frame of your target demographic. You need to envision yourself according to their lens and question what kind of content would make you want to stay and watch the entire video.
First 15 Seconds are Crucial
There are endless amounts of YouTube content being streamed and recommended. The average YouTube viewer can only give a couple of seconds to a video that passes his page. If he happens to come across a new video from your YouTube page.
Remember that he will ask himself the following questions.
Should I look into this video?
If I click on it, should I continue watching it?
These answers lie in the first 15 seconds of your video.
If your 15 seconds do not have the effect of piquing your viewer’s curiosity? He will immediately lose interest and move on to another content. The result will be them leaving your video platform. This only serves to drive down
Use Long-Tail YouTube Keywords
The usage of long-tail YouTube Keywords can benefit your subscription. The target audience will be able to drive more traffic through its usage and increase your watch time in the process. This will enable you to beat out your competitors.
There are a myriad of techniques for creating long-tail keywords for content usage. But you can acquire them in a simplistic manner which is through YouTube’s suggestion feature. Use the YouTube search bar to type in the work you know your audience is interested in. There, you will get a list of long-tail keyword ideas that you could incorporate for your own content.
You can use any form of content you want pertaining to ads, information, entertainment, etc. You will get an abundance of long-tail keyword ideas that can prove useful for the YouTube content you have built for yourself. This will eventually lead to an increaase in YouTube Watch Time for your platform.