Many small and mid sized companies hire web design firms. Besides providing a lot of opportunities, this also leads to plenty of competition from all around the world. You should offer services on a global level to stay marketable and relevant.
Nowadays, more customers are using social media to search for their required product or service. So, it is a good start if for reaching your potential customers, you are using social media platforms. But now it’s time you should mainly focus on Instagram. It is one of the world’s fastest-growing social media platforms with more than a billion users and nearly 130 million users click on shopping and promotional posts every month.
If you also want to promote your web design start-up, then I must say you are in the right place. Just scroll down and continue reading the article. In this article, we will discuss some useful tips that you can use to promote your web design start-up on Instagram.
Create an Amazing Profile
As you are not selling a physical product, it is essential to have a good and appealing profile. To direct people to your website from Instagram, you should put your website link in your Instagram bio and for this reason, need people to visit your profile, and they will visit your profile only when you make it appealing and attractive.
If you are not using Instagram to your advantage then it is pointless to be here. Hashtags are an important and prominent part of Instagram although you may find the overuse of hashtags a bit obnoxious. The use of proper hashtags will make your page easily noticeable and will create an emotional response because when people will see their favorite hashtags, they will be encouraged to answer your call to action.
Besides depending on what you share about your business, Instagram marketing also depends on what people share about you. So, encourage your clients to use the branded hashtag created by you, when they post something relevant to your brand.
Make Right Connections
Influencers are people on Instagram who can persuade others by their morality and authenticity. Most of the startups do not find it right to collaborate with influencers and stay away from them. Influencers are generally categorized into mega, macro, micro, and nano based on their follower count. Though micro-influencers are not celebrities they have quite a huge follower base. So, it is very useful to collaborate with such influencers.
You must find the right influencers to collaborate with and for that, you should look for the accounts that your target customers are following. After finding relevant influencers, follow their pages, mention them in your posts if relevant, and finally contact them to see if there are any chances of working together.
Set and Measure Your Goals
You must set your goals and use proper metrics to keep a track of your progress once you start working on Instagram. For this purpose, you need a good tool to analyze your audience and identify which content will bring youthe best results and which will not.
Here are some metrics that you can use-
Engagement Density: This metric will help you in tracking engagement at any point in time. You will be able to schedule your posts accordingly if you can identify the point of time when your posts are getting more engagement. This will help you in getting more shares, comments, and likes. You can also buy likes on Instagram from a company that provides you with genuine human followers, likes, and comments from active Instagram influencers.
Follower Loyalty: Followers are your prime ambassadors. It is very essential to find out who isliking, commenting, and sharing your posts, and tagging you. Respond to them and give them mentions.
Successful Posts: Your successful posts are those that received the most engagement. Examine these posts and try to repeat anything common.
Consistent Brand Imaging
Being more visual than other platforms, Instagram attracts a lot of younger audiences. So, the content that you share here should also reflect that. You should also be more consistent with your brand image as according to Forbes, brand image is essential for every business as when customers are buying your products or services, they are buying what your brand stands for. No matter what social media channel you are using you should use the same logo of your brand that you use for your website, the same color palettes, and the same brand voice.
Be Careful With Your Captions
Besides making your posts visually attractive you should also use proper and well-written captions. The captions you give should contain two things. First, it should explain your visuals, and second, it should encourage your followers to get engaged so that they share your posts, tag, and mention others, and help your post to reach a lot more people.
So, for your web design business promotion, you must use these 6 effective tips. Take full advantage of this visual platform and its potential to reach out to more customers.