A growing part of business success is digital marketing. US marketing executives will spend 13.2% of their companies’ revenue on marketing in February 2020, according to Statista. It increased from an average of 7 percent to 10 percent over the previous three fiscal years. The website’s statistics confirm that digital marketing continues to grow, while traditional marketing channels are shrinking, as well.
The need to maintain digital marketing efforts in the future, even if a company has already invested in it in the past and in the present, is underscored by statistics like these. Jason Hennessey is well aware of this phenomenon. founder and CEO of digital mark.
Jason Hennessey Shares Digital Marketing Tips With Marketing Mastery.
For digital marketing to be truly successful, it must be continually improved in a variety of areas. Accordingly, here are a few tips Jason Hennessey has found useful in his efforts to reverse-engineer the Google algorithm and continually improve the digital marketing efforts of his own company and countless others.
Prioritize the conversion rate
Continually convert. As far as online advertising is concerned, this is the golden rule – or any form of marketing, for that matter. In the absence of sales or some other pre-set objective, how much attention and traffic you generate is meaningless.
Conversion rate optimization is therefore crucial, especially once your digital marketing campaign has been launched. You’ve already created landing pages, long- and short-form content, and contact forms by this point, of course.
In order to improve your ongoing digital marketing efforts, you’ll need to tweak the formula. Consumers will be more likely to take action if your marketing collateral is optimised.
In a moment, we’ll talk more about tracking and analysing data. All eyes must be on the conversion rate in this case.
Consider the importance of maintaining continuity.
In the long run, it’s easy to forget about continuity in digital marketing. In the early stages of developing a marketing strategy, everything is in place. Every aspect of the brand is clearly communicated: its messages, vision, logos, and colour schemes.
As you create online content for various marketing channels, it’s easy for things to start to stray from your original plan. Your brand’s digital content can become inconsistent due to the demands and focus of each platform.
Your continuity should be reviewed as part of any digital marketing efforts. Be on the lookout for any areas where your brand has weakened over time, and take steps to rectify the situation.
Follow the Data
Data is an important part of modern marketing. It can be particularly useful when you’re trying to improve ongoing digital marketing activity.
SEO is a great example of the value that data offers. As your digital marketing gains momentum, your SEO will begin to pick up speed, too. When this happens, you can begin to tailor your SEO efforts to enhance your results.
You can do this by using SEO and analytics tools to research industry-specific keywords that you should try to rank for in search results pages (SERPS.) You can also use analytics to track traffic and engagements, use heatmaps, set up A/B testing, and of course, make sure you’re converting in the right areas. Regardless of the specifics, data and analytics are excellent tools that can hone your digital marketing over time.
Keep your eyes on the big picture
For a short period of time, digital marketing can be very exciting and flashy. Traffic can be generated quickly and easily with pay-per-click (PPC) campaigns. But despite their intrigue, social media interactions are fleeting. In the short term, emails can get a response.
As a result, you must both invest in and maintain a long-term strategy. Continually plan short-term campaigns and promotions, if necessary Verify they are part of an overall digital marketing strategy.
In this case, your audience should be at the centre. Always be aware of your customers’ problems, interests and other requirements. Keep a diary.
Create a Customer Journey that is seamless from beginning to end.
Your digital marketing should not end at the point of sale. For your digital marketing efforts to be most effective, they should be integrated into a unified and comprehensive customer experience.
This does not mean that you should try to reach out to your customers through every possible communication channel in order to accommodate them. As strategy and innovation consultant Steve Dennis explains in his article on harmonised retail, “the customer is the channel.” A great customer experience has never meant being everywhere and doing everything for everyone, says Dennis. Showing u is what counts.
Digital marketing can be an overwhelming activity. As a result, it can feel scattered, disjointed, and expensive. That’s why companies mustn’t just set digital marketing efforts in motion and then leave them on their own.
Instead, take the time to revisit and improve your digital marketing efforts. Optimize conversions, analyze data, consider continuity, and create a big-picture strategy that keeps the whole customer journey in mind. If you can do that, your digital marketing efforts will continue to deliver maximum results both now and far into the future.