It is not surprising that the market has become more and more digital as technology continues to evolve and therefore the advantages of Digital Marketing are more and more remarkable.
Day by day more small businesses are implementing digital marketing tactics to effectively reach and interact with their target consumers online. These tactics have proven to be the most profitable way to reach potential customers.
Companies of all sizes benefit from digital marketing since it allows them to reach a large audience at a low cost. Now let’s see the 10 advantages of Digital Marketing:
10 advantages of Digital Marketing
1. The main advantage
The main advantage is that you can reach a target audience in a profitable and measurable way.
Unlike television or radio advertising, it allows for truly personalized marketing.
An example might be rolling 2 dice hoping it comes close to 12.
With Traditional Marketing it would be like throwing the dice from above and Digital Marketing is like taking a dice with each hand and dropping it about 5 cm away from the floor with the number 6 facing up.
The 2 are likely to get close to the number 12, but the second is much more likely to be right.
If we pay a monetary unit each time the die is rolled, the one who throws it from above would end up paying much more than the one who dropped it from 5 cm high to hit.
2. Global reach
A website together with other platforms such as social media and specialized directories allows you to find new markets and market globally with a small investment.
You can offer products to make cakes to inhabitants of countries around the world that they can buy with a single click; we are no longer tied to a small direct sales area. It would not even have to be worldwide, but you can start marketing outside your city, after your state, and end up expanding your market outside the country.
In the event that you offer digital services such as consulting, design, programming and everything related to work done on the computer, you can start directly with everyone; in this case the only barrier would be the language.
3. Lower investment
Unlike traditional media such as television and radio that you pay large amounts of money to see who may be interested in what you offer; a properly planned and effectively a well-targeted digital marketing strategy may reach the appropriate customers for a fraction of the expense of traditional marketing. Before this Digital Revolution we live in today, it was very difficult for small companies with limited budgets to compete with large companies for advertising space. However, with affordable digital marketing tactics, small businesses can get more out of their Digital Marketing investment, and even rival those same large companies.
4. Measurable results
Measuring online marketing with web analytics and other metric tools makes it easy to establish how effective your campaign has been.
You can get detailed information on how customers use your website or respond to your advertising.
Online analysis can be configured to show you exactly how much money you make and what response you get from each digital strategy.
You can discover which strategies are working and which aren’t by measuring your Digital Marketing efforts in real time, and then alter your campaigns for improved performance. You can also take advantage of the statistics obtained from the process to improve future campaigns.
With SEO and other tactics, you can ensure that the right consumers are viewing your content online.
With services like pay per click and impressions on Google AdWords and Social Networks it allows you to target those who are most likely to be interested in your products or services based on demographic data and traits in general.
If your database is linked to your website, every time someone visits the site, you can receive them with specific offers.
Taking the example of baking, if you have different sections such as cakes, cookies and cupcakes; you can offer cakes to those who visit this section and not show ads about cookies and cupcakes, thus increasing the possibility of your visitor’s purchase.
Apart from this, the more they buy from you, the more you can refine your customer profile and market effectively to them. This is extremely important so as not to annoy them with unnecessary advertisements, but by attending to their needs.
By getting involved in Social Media and managing it carefully, you can develop customer loyalty and create a positive reputation. Currently it is easier to have a one-to-one relationship between the brand and our client or potential client.
This helps level the opportunities between a small business and multinationals.
7. Social currency
Digital marketing allows you to create attractive campaigns using different types of multimedia content. On the Internet, these campaigns can earn social money, or in other words, likes and shares, going from user to user and going viral.
This is really valuable because people who like and share do not cost anything to do so, and your message can reach many more people.
8. Shopping just a click away
If you have a website or use a platform to make sales, your customers will be just a few clicks away from completing a purchase. Unlike other media that require people to get up and go to a store, Digital Marketing can be immediate and from anywhere in the world.
9. Everything starts from a search engine
Think about how often it turns to Google or another search engine to find the information you need. Your customers do the same when they start researching products or services that can help them solve their biggest problems.
Sometimes before consumers know what product or service they need, they go to search engines to find answers to their questions and to solve problems.
This presents a great opportunity for small businesses to connect with potential customers and educate them during the initial stages of the buyer’s journey.
By creating relevant and engaging content that is optimized for search engines, you can improve your online visibility and reach customers when it matters most.
10. Your customers are on social media
Regardless of the industry your company is in, your buyers will most likely spend their time on Social Media channels like Facebook, Twitter, Pinterest, and LinkedIn.
According to statistics, around a third of the earth’s population use Social Media platforms regularly; and Digital Marketing helps you reach these engaged consumers.
Not only can you post and promote exclusive content on these social sites, but you can also reach consumers through paid advertising.
Social media platforms like Facebook offer sophisticated targeting options that help you reach consumers who are likely to be most interested in your products or services.
In addition, Social Networks also offer an effective platform to communicate with and attract your target audience. Instead of just posting content and never listening to your consumers, you can have one-on-one conversations in real time that allow you to gain valuable insights about your brand. That’s something that traditional marketing tactics just don’t allow.
The Marketing that accompanies the Digital Revolution is ideal both for someone who wants to make them known, as well as for the person who receives this publicity because they are not sent unnecessary information that only annoys instead of helping.
These 10 advantages of Digital Marketing are not perfect because from time to time we get to receive advertising that is not of our interest, but in a few more years we will be able to receive only information that really interests us.